SmoothWeb attended the annual dinner of the Hong Kong Retail Innovation Awards 2018 and picked up the Innovation Award for Media Choice. The Mirai Mirror is an AI-driven solution which trains branded items and SKUs and when a consumer tries on the or picks up the product brand, the mirror comes to life and plays out in realtime relevant content – information, sound, video, call to action. The element of engagement is very powerful and helps to forge a connection between the brand and the customer. At the same time, retail staff can seamlessly engage with customers at the point of sale.
Have a question on the Mirai Mirror? Want to pilot in in your store and understand the powerful engagement opportunities it offers? Contact us today for more information.